The philosphy behind the Lazy Registration pattern is well depicted in this TechCrunch description of BlueDot.
The key is that Blue Dot is useful to readers immediately without registering for an account. Readers who click on the Blue Dot link to save an article on a partner site see a small pop up box from which they are able to send that article by email to anyone. The article is saved in an account automatically created for them without registering for Blue Dot. A cookie on the browser associates the user with that account and an email is sent to introduce Blue Dot’s full feature set and direct them back to the Blue Dot site to read friends’ comments about the emailed item.
3 responses so far ↓
1 Working Pathways’ Work Better Weblog / Rule 1: Be Useful Without an Account // Oct 9, 2006 at 1:26 pm
[…] Software as She’s Developed bring reminds us about lazy registration, i.e. a system that’s useful to people just kicking the tires, or just don’t want to set up another name/pass combination. […]
2 wioota // Oct 11, 2006 at 1:11 pm
One of Ben Nolan’s experiments utilizes this pattern for a low barrier-to-entry blog platform:
http://www.bubbletwo.com/
Its a good approach to consider when looking at ways to reduce friction to sign-up and try products.
3 Mike // Oct 29, 2006 at 3:40 am
Making the on-ramp for new users as simple as possible is critical. We are always focused on that at http://www.blinklist.com, although I would be the first to admit that we have a long way to go.
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